Genertec International Advertising & Exhibition Co., Ltd. (Genex) was established as a result of the merging of six international advertising and exhibition companies under the former MOFTEC (Ministry of Foreign Trade & Economic Cooperation). These six companies are: CNTIC(short for China National Technology Import & Export Corporation) International Advertising & Exhibition Company, CMC(short for China National Machinery Import & Export Corporation) International Advertising & Exhibition Company, INSTRIMPEX(China National Instruments Import & Export Corporation) International Advertising & Exhibition Company, CCOEC(short for China National Corporation for Overseas Economic Cooperation) International Advertising & Exhibition Company, MEHECO(China National Medicine and Herbal Medicine Corporation) International Advertising & Exhibition Company, and China International Advertising Company. Based on tremendous strengths and quality service, our company has, in the past few years, developed rapidly in international exhibition business, especially in large overseas events on behalf of the Chinese government. As one of the largest professional exhibition companies in China, Genex ranks among the top in the exhibition industry of China, in both size and performance of the business.

To implement the country “venturing out” strategy for promoting export, Genex, entrusted by the Chinese government, has successfully completed a number of large national-level overseas exhibitions. For instance, in response to the overseas visits made by former state leaders such as President Jiang Zemin and Premier Zhu Rongji, our company organized several overseas exhibitions. These include China Commodities Fair in Russia in 1998, China Engineering & Commodities Fair in India in 2000, China Engineering and Technologies Fair in the United Arab Emirates in 2001, and China Famous Brand Products Show in the U.S.A in 2002. These exhibitions have promoted friendly exchanges between China and the rest of the world. President Jiang Zemin wrote inscriptions for the 1998 show in Russia: “Building Sino-Russian Economic and Trade Ties to Strengthen Bilateral Friendship”. Moreover, Genex has organized Chinese enterprises to participate in international fairs in nearly 60 countries and regions across the world.

Genex has also gained great progress in organizing foreign exhibitions in China and domestic exhibitions. Every year, it independently or jointly organizes large-sized exhibitions of various types in more than ten provinces and municipalities such as Beijing, Shanghai, Guangzhou, Shenzhen and Dalian. Also, Genex has built extensive relationships in the international circles of exhibition business and developed long-term cooperation with many world famous exhibition companies, with whom Genex co-organizes a number of large international exhibitions in China every year. Genex is responsible for undertaking the MOFCOM Public Information Service Project, a foreign trade information service project initiated by Ministry of Commerce (MOFCOM), Ministry of Finance, Ministry of Foreign Affairs, State Administration of Entry-exit Inspection and Quarantine, and State Bureau of Quality and Technical Supervision. Genex has launched active and effective promotion activities for the project, providing good information services for Chinese enterprises to develop the international market.